Pay per lead for web designers and studios
Cost per lead agency.
Get a verified list of businesses without websites, straight to your inbox. No monthly retainer & no minimum term. Pay only for the leads you actually need, whenever you need them.
What you get with every order
- £1.99 per lead for orders under 10
- £1.49 per lead for 10 or more
- Delivered instantly as a styled Excel file
- Call opener, WhatsApp message and prospect report for every lead
- Bonus leads on larger orders
- No retainer, no minimum term
Pay per lead vs retainer: what actually makes sense for a UK web designer
A lead gen agency retainer in the UK typically runs from £2,000 to £10,000 a month. That is your budget before a single lead arrives, covering strategy, onboarding, campaign setup, and the agency's own margin, which commonly sits between 30 and 60% of what you pay. For a company with a dedicated sales team and a long-term pipeline target, that cost can justify itself. For a freelance web designer or small studio, it rarely does.
Pay per lead shifts the delivery risk to the provider: you only pay when leads actually arrive. The problem is that most pay-per-lead agencies in the UK price between £20 and £400 per lead for B2B work, and the definition of "qualified" varies enormously. A lead that meets a loose definition can cost as much as a genuine prospect while converting at a fraction of the rate.
What works for web designers is more specific. You do not need a managed outbound campaign or a booked meeting: you need a verified list of businesses that already have a problem you can solve. Businesses with real Google Maps reviews and real customers, but no working website. That is a specific enough filter that you can make the call yourself, with a ready-to-send opener already written, without paying an agency to run the process for you.
Lead gen agency vs Fludi Leads
| Agency | Fludi Leads | |
|---|---|---|
| Minimum commitment | 3 to 12 month contracts | None. Pay per search. |
| Cost per lead | £20 to £400 depending on niche | £1.99 (under 10) or £1.49 (10 or more) |
| Time to first lead | Weeks to months | Seconds |
| Lead type | Varies. Often form fills | Verified businesses with no website, live on Google Maps |
| Outreach tools | Not included | Call opener, WhatsApp message and prospect report included |
Common questions about cost per lead agencies
Questions web designers ask before choosing between an agency retainer and a direct pay-per-lead approach.
What does a cost per lead agency charge in the UK?+
Most UK lead gen agencies charge between £2,000 and £10,000 a month on a retainer. Pay-per-lead pricing varies more widely depending on the leads themselves: £20 to £400 per lead depending on niche and qualification criteria.
Is pay per lead worth it compared to a retainer?+
For most freelance web designers and small studios, yes, as a starting point with very low overheads incurred to the business. A retainer locks you in before you know whether a niche or location has enough relevant prospects. Pay per lead lets you test first. The risk with agency pay-per-lead is that quality varies from industry and location. A direct platform focused on a specific signal, like businesses with no website, tends to produce more relevant leads at a lower cost per converted client.
What is pay per lead in the UK?+
Pay per lead is a pricing model where you pay a fixed fee for each lead delivered, rather than a monthly retainer. In the UK, rates vary significantly by industry and lead quality. For web design prospects, a direct pay-per-lead platform gives you more control, as you can choose the industry and location, see the count before you pay, and only pay for what is actually delivered to you.
What is the difference between a retainer and performance based lead gen?+
A retainer is a fixed monthly fee regardless of results. Performance-based lead gen, whether pay per lead or pay per meeting, means you only pay when something is delivered. The trade-off is that agencies price performance-based models higher per unit to cover the delivery risk, so the headline rate is usually more expensive than a retainer divided by average lead count.
How do I find businesses without websites for cold calling?+
The manual approach is searching Google Maps by industry and location and checking each listing for a website link. Fludi Leads automates this. You can search any niche and UK town, and it returns only the businesses with no website, a social page only, or a lapsed domain. Every result is verified live at search time, not pulled from a stale database.
What is a pay per lead subscription?+
Some platforms offer a monthly subscription with a fixed lead allocation each period. This can work if you always use your allocation, but you pay whether you do or not. Fludi Leads is pay-per-search with no subscription, so you buy exactly what you need, when you need it, nothing carries over and nothing expires.
Are there free web design leads?+
Google Maps lets you find no-website businesses manually, which costs only time. Fludi Leads speeds this up and adds verified filtering, outreach scripts and prospect reports at £1.49 to £1.99 per lead depending on the amount. A single web design project typically starts at £1,000 or more, so recovering the cost of a list from one converted call is straightforward.
What is the cheapest way to generate leads for web design?+
Referrals are free but unpredictable and you need a solid base and portfolio to begin with typically. Manual Google Maps searching is free but slow and can be time consuming when all you need to be doing is calling businesses. A pay-per-lead search for no website businesses at under £2 per lead gives you a verified, targeted pool quickly. The cheapest approach in terms of cost per converted client is usually a focused list of relevant prospects rather than a larger generic list where most contacts are not a fit.